Full Job Description
Join Amazon as a Content Strategy Specialist in Brockton, Massachusetts
Amazon, a global leader in e-commerce and technology, is seeking a talented and passionate Content Strategy Specialist to join our dynamic team located in Brockton, Massachusetts. As a pivotal player in shaping our customer experiences, you will contribute to the creation of compelling, creative, and engaging content that drives our business forward while optimizing the customer journey through our diverse online platforms.
Your Role and Responsibilities
As a Content Strategy Specialist, your role will encompass a variety of responsibilities aimed at creating high-quality content that captivates and informs our customers. Here’s a breakdown of what you will do:
- Content Development: Create, curate, and manage a variety of content formats, including product descriptions, blogs, articles, video scripts, and social media posts leveraging SEO best practices to enhance visibility.
- Strategy Implementation: Collaborate with marketing and product teams to develop and execute content strategies that align with our brand voice and enhance customer engagement and loyalty.
- Analytics & Reporting: Utilize analytic tools to measure content performance, extracting actionable insights to continually improve content effectiveness and customer retention.
- Cross-Functional Collaboration: Partner closely with design, merchandising, and business intelligence teams to ensure coherence and consistency across all content initiatives.
- Customer Engagement: Engage with customers through surveys and feedback sessions to understand their needs, interests, and challenges, tailoring content accordingly.
- Market Research: Stay updated on market trends and competitor strategies to identify opportunities for innovation and differentiation in content offerings.
What You Bring to the Table
To excel in this role, you should possess a blend of creativity, analytical skills, and a deep understanding of content creation and marketing strategies. We seek candidates who can not only write but also effectively strategize for our customer base:
- Education: Bachelor’s degree in Marketing, Communications, or a related field with at least 3 years of experience in content marketing or a similar role.
- Exceptional Writing Skills: Proven track record of creating high-quality, engaging content that aligns with brand messaging and resonates with target audiences.
- Understanding of SEO: Strong grasp of SEO principles and best practices to enhance content visibility and engagement.
- Analytical Mindset: Proficiency in using analytics tools such as Google Analytics to measure content performance and identify opportunities for improvement.
- Project Management: Ability to manage multiple projects under tight deadlines while maintaining an exceptional attention to detail.
- Team-Oriented: Strong interpersonal skills with a collaborative spirit to work effectively in a cross-functional team environment.
A Day in the Life
Every day at Amazon is different, and as a Content Strategy Specialist in Brockton, you will have the opportunity to immerse yourself in a vibrant, fast-paced work environment. Here’s what a typical day might look like:
- Morning: Start your day by reviewing the performance analytics from the previous day’s content releases, preparing a report to share with the team.
- Mid-Morning: Collaborate with the design team to brainstorm and create content for an upcoming e-commerce campaign.
- Lunch: Engage with colleagues in our on-site cafeteria, sharing ideas and getting to know your teammates from different departments.
- Afternoon: Conduct a strategy meeting with the marketing department to plan upcoming content initiatives and discuss customer feedback.
- Evening: Wrap up your day by drafting an engaging blog post to highlight key products from the latest sales event.
Why Choose Amazon?
Amazon is not just a workplace; it’s a platform of innovation, collaboration, and growth. Working with us means:
- Comprehensive Benefits: We offer competitive salaries and a comprehensive benefits package including healthcare, 401(k), and generous paid time off.
- Professional Development: Continuing education and career advancement opportunities to nurture your professional growth with us.
- Inclusive Culture: A vibrant, inclusive work environment where diverse perspectives are valued and encouraged.
- Impactful Work: Be part of a mission-driven company that genuinely cares about the livelihoods of the communities it serves.
Location & Work Environment
Brockton, MA, known as the “City of Champions,” boasts a rich history and a vibrant cultural scene. Our Amazon office is strategically located, providing easy access to local amenities and a supportive work environment designed for creativity and productivity. Whether you're working collaboratively in an open office space or independently on your projects, we provide the tools and technology necessary to succeed.
Ready to Make an Impact?
If you’re an innovative thinker who thrives in a challenging environment and is passionate about creating exceptional customer experiences through engaging content, we invite you to apply for the Content Strategy Specialist position at Amazon in Brockton, Massachusetts. Together, we’ll shape the future of e-commerce, one piece of content at a time!
How to Apply
Please visit our careers page to submit your application, resume, and writing samples. We look forward to discovering how your expertise and passion can contribute to our mission to be Earth’s most customer-centric company!
Amazon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.